Retailers Abuzz About "Dark" Future of Gourmet Chocolate Health Benefits, Consumer Indulgence Grow Sales in $243 Million Category

New York, March 18 2004-– A new study by market research publisher Packaged Facts titled "Market Trends: The U.S. Market for Gourmet Chocolate" reports that the higher cocoa, lower sugar content and antioxidant properties of premium dark chocolate are making it a more attractive treat for health-conscious Americans, especially those counting carbs. The potential health benefits of premium dark chocolate versus higher sugar, higher fat mass-market counterparts are causing consumers to reevaluate their attitudes toward the gourmet chocolate market. Overall sales in this segment have been on the rise in recent years, growing to $243 million at retail in 2003.

Sixty nine percent of Americans agree that rich, dark chocolate is an upscale, indulgent alternative to standard off-the-shelf chocolate varieties. Overall, the gourmet chocolate market has enjoyed a vitality that is seemingly missing from the mass market, thanks to innovative niche marketers, the increased availability of better quality chocolates (even at car washes) and the highly publicized health benefits of dark chocolates.

"American consumers like to have their cake, or in this case candy, and eat it too," said Don Montuori, Acquisitions Editor for Packaged Facts. "And the darker chocolate varieties offer a healthier, and for retailers profitable option with which we can satisfy this type of indulgence."

"Market Trends: The U.S. Gourmet Chocolate Market" offers insight and analysis into new product trends, demographic shifts, and consumer behaviors that are affecting the marketplace for gourmet chocolates. It concentrates on the premium market, but also addresses boutique marketers and mass-market manufacturers that offer upscale products. The report is available for $1995 directly from the publisher, Packaged Facts, at http://www.packagedfacts.com/pub/957483.html. It can also be purchased through MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities. For more information visit www.PackagedFacts.com.

About MarketResearch.com
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